Pete Reyna

Director at Large

For more than 25 years, I’ve lived as a Veteran Entrepreneur, U.S. Coast Guard guardian, and purpose-driven leader fueled by passion, resilience, and vision. As the founder of Alamo Paletas®, I built a flavor-packed movement in the middle of global chaos, proving that no obstacle can stop a dream anchored in purpose. Every paleta carries meaning, every cart delivers joy, and every bite creates connection.

My children…especially my son Jayce, my 8-year-old hero living with 22q…are the heartbeat behind my mission. They are my daily reminder that PASSION + WHY = THRIVE, and they are the fire that fuels my commitment to live boldly, serve deeply, and keep moving forward.

Beyond business, my life’s work is about empowering people to lead with love, courage, and purpose. Through initiatives like Dare to Chance, my First Friday Paleta Contests, and TRANSFORMATION Leadership trainings, I mentor entrepreneurs, uplift families, and ignite legacy-driven change. My vision is to redefine success…not as status or wealth alone, but as happiness, healing, connection, and generational impact. I believe in building resilient minds, strong bodies, and thriving communities grounded in compassion, curiosity, bold possibility, and joy. KMF…Keep Moving Forward…isn’t just my mantra, it’s the rhythm of my life.